Web Strategy

New ESPN.com

Monday, December 22nd, 2008

Last week ESPN launched the beta version of its redesigned website. The company said they were looking to reduce visual clutter and increase advertising options in an overall effort to boost revenue. In theory the simpler format would keep people on the site longer (and encourage them to dig deeper), and the increased advertising options [...]

Topics: Marketing, Web Strategy | 1 Comment »

Real Estate Marketing Rundown

Tuesday, September 16th, 2008

Since we have a decent amount of clients in the real estate industry, we’re always keeping tabs on the latest trends, marketing ideas, and competitive landscape. For all of our real estate pros out there, here’s a  brief rundown of some of the more interesting happenings in the last couple of weeks.
1. Zillow launches a [...]

Topics: Marketing & Advertising, Real Estate Marketing, Web Strategy | No Comments »

Obama’s Social Networking

Friday, September 5th, 2008

Back on the topic of presidential campaigns and their websites, I just finished reading a good article from Technology Review about how the Obama campaign has leveraged social media to drive participation and support. It’s full of good lessons for anyone trying to energize a community (of supporters, buyers, etc.).
Because you’ll need to register on [...]

Topics: Blogging, Fandango, Marketing & Advertising, Social Media, Sweat & Tears, Web Strategy, charleston sc marketing, charleston sc web design, email marketing | 3 Comments »

Presidential Web Strategies

Tuesday, August 19th, 2008

As the fight for the next President of the United States heats up, I thought it might be interesting to take a look at the various Web strategies that have had an impact (positively and negatively) on the candidates over the past year.
So, after a little digging, here are some of my favorite articles and [...]

Topics: Fandango, Politics, Web Strategy | No Comments »