Sweat & Tears

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Allen Plaza Launch

Monday, May 12th, 2008

Last week marked the launch of a new site for Allen Plaza – A massive, $2 billion development in the heart of downtown Atlanta.  The new downtown neighborhood will consist of hotels, residential units, parks, trendy restaurants, sidewalk cafés and office buildings - the centerpiece being 50 Allen Plaza, the tallest and most visible building on [...]

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Folbot

Thursday, April 17th, 2008

Launched another great site this week for Folbot. They’ve been making folding kayaks since 1933. If you’re not hip to the folding kayak scene, just think of it like a collapsible tent. The great thing about these boats is they break down to fit inside a bag - perfect for keeping in the trunk of [...]

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Green Homes at the Greenbrier

Friday, April 4th, 2008

Launched another site this week - Green Homes at the Greenbrier. It’s all about conservation and sustainability in a new neighborhood in WV. This was a hybrid project between us and a few others (check out the players here).
Speaking as a producer, this website is most notable because of it’s timeframe… from concept to reality [...]

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11 is the new 18

Friday, April 4th, 2008

We’re in the middle of a research project to gather insight for a new entertainment website for kids. Among the interesting things we’ve observed is the shift in internet use when kids hit 10 or 11. Before that age, they’re visiting and frequenting branded content sites that offer games and short stories/movies (Nick, PBS Kids, [...]

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Caviar & Bananas

Wednesday, April 2nd, 2008

We just launched a new website for Caviar & Bananas – a gourmet market and café in downtown Charleston.
Caviar & Bananas – think Dean & Deluca – will open on George Street in May. The market is designed to create an upscale, sophisticated environment where Margaret and Kris – the [...]

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Sucker Jeans

Tuesday, March 25th, 2008

Seersucker never looked so good…and a new fashion brand is born. Kudos to Hook for their sinfully good work.
Sucker Jeans

Topics: Marketing & Advertising, Sweat & Tears, charleston sc web design | No Comments »

Addy Time

Monday, March 17th, 2008

Had a fun Saturday night at the annual Addy awards show…four hours of chat, dinner, open bar and marketing awards. We were excited that a number of 2007 projects received awards. The Bundoran Farm website won a Gold Addy and the Best of Interactive award, the EcoFitness/BlueTurtle Yoga website won a Special Judges award for [...]

Topics: Marketing & Advertising, Party, Sweat & Tears, charleston sc marketing, charleston sc web design | 3 Comments »

Last Day Thoughts

Tuesday, March 11th, 2008

The last morning of SXSW Internet fantasy camp…it’s back to reality this afternoon. As I reflect on the experience and what we’ve seen, two things have become very clear.

First and foremost, the game is changing. Moving from building things for people to visit to creating experiences that follow users wherever they go. There are sooo [...]

Topics: Apple, Blue Ion Team, Sweat & Tears | 3 Comments »

SXSW Day 3 - Random Thoughts

Monday, March 10th, 2008

Image courtesy of friend and colleague Josh Skidmore.
Today’s highlights…aside from a tasty lunch at Whole Foods World HQ:
Guy Kawasaki & Panel - In his panel discussion on social media websites Guy stressed that marketers need to stop overthinking things and just crank stuff out. Plan less, do more. There are many unintended consquences…the things you [...]

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Tool Talk - Twitter V. iPhone

Monday, March 10th, 2008

Two technologies are dominating the halls here at SXSW Internet. First, there’s lots of Twitter chitter chatter, including tons of talk on tweets, among attendees and presenters. A few panelists seem to be panelists solely because they twitter all day….perhaps an early signal that something’s about to jump the shark?
But of course the iPhone is [...]

Topics: Blue Ion Team, Marketing & Advertising, SXSW 2008, Sweat & Tears, tech news | No Comments »

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