Sweat & Tears
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Thursday, June 12th, 2008Amid all the hub-bub of the shave-o-matic premiere we managed to release a new starter site/blog for VetCareComplete, a new pet health insurance company in Richmond, VA. Because they were just coming out of the blocks we were able to help with overall brand planning, the new identity and tagline and the stage 1 site. [...]
Topics: Marketing & Advertising, Sweat & Tears, charleston sc marketing, charleston sc web design | No Comments »
There’s No “My” In “We”
Wednesday, May 21st, 2008It’s about time that all the internet-related “my” hype dies. Isn’t the “Me Decade” supposed to be over? Wasn’t that the 80s or 90s? Together, WE can end the MYbrandname.com trend. It’s not really just your brand anyway, is it?
So, here’s to more “we” in our lives. We = community, connections, social networks, etc. [...]
Topics: Go Green, Marketing & Advertising, Party, Ping Pong, Sweat & Tears | No Comments »
Get Ready for Caviar & Bananas
Friday, May 16th, 2008At lunch today we dropped in our friends at Caviar & Bananas market. Margaret, Kris and the team are in the final stages of set up…getting ready for Monday’s grand opening. The place looks awesome, and the food and drink selections are mouth watering. Downtown has been waiting too long for a market/cafe like this.
Congrats [...]
Topics: Fandango, Sweat & Tears, charleston sc marketing | 2 Comments »
Photo Shoot BTS
Thursday, May 15th, 2008Spent all day yesterday at a photo shoot for a new website we’re working on for an assisted living community. Bishop Gadsden is more like a swanky resort than you’d imagine. We stayed so long we had the residents calling us by first name towards late afternoon.
I brought along my camera to capture the process [...]
Topics: Blue Ion Team, Marketing & Advertising, Sweat & Tears | No Comments »
Brand Perception Tool
Thursday, May 15th, 2008Having fun with Noah Brier’s latest application….Brand Tags. It’s simple and fun, and actually an interesting little brand research/feedback tool. You see a brand/logo…and then type in the first word you associate with that brand. Then check what everyone else thinks through a tag cloud. Some results are funny, some are downright scary.
At top is [...]
Topics: Marketing & Advertising, Social Media, Sweat & Tears | No Comments »
Allen Plaza Launch
Monday, May 12th, 2008Last week marked the launch of a new site for Allen Plaza – A massive, $2 billion development in the heart of downtown Atlanta. The new downtown neighborhood will consist of hotels, residential units, parks, trendy restaurants, sidewalk cafés and office buildings - the centerpiece being 50 Allen Plaza, the tallest and most visible building on [...]
Topics: Sweat & Tears | No Comments »
Folbot
Thursday, April 17th, 2008Launched another great site this week for Folbot. They’ve been making folding kayaks since 1933. If you’re not hip to the folding kayak scene, just think of it like a collapsible tent. The great thing about these boats is they break down to fit inside a bag - perfect for keeping in the trunk of [...]
Topics: Sweat & Tears | No Comments »
Green Homes at the Greenbrier
Friday, April 4th, 2008Launched another site this week - Green Homes at the Greenbrier. It’s all about conservation and sustainability in a new neighborhood in WV. This was a hybrid project between us and a few others (check out the players here).
Speaking as a producer, this website is most notable because of it’s timeframe… from concept to reality [...]
Topics: Sweat & Tears | 2 Comments »
11 is the new 18
Friday, April 4th, 2008We’re in the middle of a research project to gather insight for a new entertainment website for kids. Among the interesting things we’ve observed is the shift in internet use when kids hit 10 or 11. Before that age, they’re visiting and frequenting branded content sites that offer games and short stories/movies (Nick, PBS Kids, [...]
Topics: Fandango, Marketing & Advertising, Sweat & Tears | No Comments »
Caviar & Bananas
Wednesday, April 2nd, 2008We just launched a new website for Caviar & Bananas – a gourmet market and café in downtown Charleston.
Caviar & Bananas – think Dean & Deluca – will open on George Street in May. The market is designed to create an upscale, sophisticated environment where Margaret and Kris – the [...]
Topics: Sweat & Tears | 2 Comments »