Social Media

Twitter Favs

Tuesday, June 24th, 2008

Just wasted 30 precious minutes on FARVD, which uses an algorithm to pull tweets marked as favorites by its favoriters. Corporate tweets need not apply. Some funny stuff. Enjoy.

Topics: Fandango, Social Media | No Comments »

Battle of The Social Networks

Monday, June 16th, 2008

Funny video on Current TV about the competition among social sites…more good satire from Super Josh’s SuperNews series.

Topics: Marketing & Advertising, Social Media | No Comments »

Finally. MySpace Gets a Redesign.

Friday, June 13th, 2008

Man, is it about time. I’ve always hated the cluttered MySpace interface (one reason I’m on Facebook instead), so it’s nice to read about their upcoming relaunch of “MySpace 2.0.”

You can read the full rundown of features on TechCrunch, but here’s a quick highlight, and a couple screens.

Changes:

Screens:

In competitive news, Facebook just caught MySpace in terms of unique visitors. This is worldwide… MySpace still rules in the U.S.

Topics: Marketing & Advertising, Social Media | No Comments »

Brand Perception Tool

Thursday, May 15th, 2008

Having fun with Noah Brier’s latest application….Brand Tags. It’s simple and fun, and actually an interesting little brand research/feedback tool. You see a brand/logo…and then type in the first word you associate with that brand. Then check what everyone else thinks through a tag cloud. Some results are funny, some are downright scary.

At top is part of the tag cloud for Hello Kitty.

Topics: Marketing & Advertising, Social Media, Sweat & Tears | No Comments »

Attention Bloggers: Let a Plugin Write For You

Thursday, March 27th, 2008

Ever have a hard time coming up with good pics, links, and related articles for your blog posts? Now you can give your brain a rest and let a plugin do the work.

Introducing Zemanta, just released in alpha (thanks TechCrunch). Here’s a quote from their site:

Have your browser understand what you are blogging about and suggest pictures, links, articles and tags to make your posts more vibrant. We are making blogging fun again.

In short: as you type, it finds the backup info you’ll need. Check out this video preview, then go get it.


Zemanta Blogger integration from zemanta on Vimeo.

Topics: Blogging, Social Media, tech news | No Comments »

Social Strategies For Revolutionaries: SXSW Roundup

Wednesday, March 12th, 2008

You know your company needs to be involved in social technologies, but where do you start?

At the “Social Strategies For Revolutionaries” session, Charlene Li, a Forrester research analyst (my favorite of the group), gave us the strategic framework for creating a social strategy that will appeal to executives and your target audience.

If you want to dig deeper, she’s got a book called Groundswell coming out soon. This presentation was based on those findings. Here are some choice notes.

What’s The “Groundswell” in Social?

Definition: people using technologies to get the things they need from each other, rather than from traditional institutions like corporations.

What Process Can I use to Create a Social Strategy?

Try using the POST process (people, objectives, strategy, technology). Here’s a couple highlights from the first two. Notice technology is LAST!

People: Assessing your customers’ social activities is key. Why start with Myspace/Facebook if none of your customers are there?

To help with this, use what’s called the “social technographics ladder,” combined with knowledge of your customers age.

Obviously, age is a huge driver of adoption level, but there’s evidence more and more boomers are starting to become joiners rather than just spectators.

Objectives

Based on your objectives, you’ll want to deploy a social strategy tailored to what you want to accomplish. I had originally typed all these out, but here’s the handy chart to show what they mean, along with the tools to help out and the metrics to use to measure success.

How Do You Get Started?

It’s easy to get overwhelmed. So start small. Using the POST process above, maybe you discover your customers all over the blogs discussing flaws with your product. So you could set up your own blog to help answer those issues, or even create a team (like Dell) whose sole responsibility is to root out those negative stories and turn them into a conversation.

Other important parts to keep in mind, specifically related to internal cultures and staffing:

Final notes

Topics: Blue Ion Team, Marketing & Advertising, SXSW 2008, Social Media, charleston sc marketing, charleston sc web design | No Comments »