Politics

Predictive Conversation

Monday, October 13th, 2008

Interesting to follow Brand Advocacy 08….an experiment by online anthropology consultancy MotiveQuest. They’re analyzing online conversations (various social media formats) about the presidential election and using their Online Promoter Score to predict who will win the upcoming prez election. The tool was initially created to measure the connections between online brand advocacy (chatter) and sales. [...]

Topics: Blogging, Marketing & Advertising, Politics | No Comments »

Presidential Web Strategies

Tuesday, August 19th, 2008

As the fight for the next President of the United States heats up, I thought it might be interesting to take a look at the various Web strategies that have had an impact (positively and negatively) on the candidates over the past year.
So, after a little digging, here are some of my favorite articles and [...]

Topics: Fandango, Politics, Web Strategy | No Comments »