Web Strategy

PRWeb and Online Press Releases Explained

Monday, August 24th, 2009

We often advise our clients to craft and submit press releases online – especially in the context of search engine optimization. Despite the many benefits, it can often be a tough task to explain (maybe I just can’t speak good and stuff).
So, much to my delight, I stumbled across this wonderfully simple explanation. Now maybe [...]

Topics: Marketing, Marketing & Advertising, Social Media, Web Strategy | No Comments »

Corporate Web Site As Aggregator

Tuesday, July 14th, 2009

A recent article by Forrester Research analyst Jeremiah Owyang illustrates
the changing role of the corporate Web site – from fairly static brochure to aggregator of all social conversations (good or bad) taking place around the Web.
A recent post by Forrester Research analyst Jeremiah Owyang illustrates the changing role of the corporate Web site – from fairly [...]

Topics: Marketing, Misc., Social Media, Web Strategy | No Comments »

YouTube Search

Sunday, January 18th, 2009

Thanks to its ever-expanding volume of video content, YouTube is now a legitimate search platform as well as entertainment destination. Many now use it as their first stop for search/content, or at least as a second step to land better results.
In fact, in late 2008 YouTube passed Yahoo as the #2 search engine. YouTube now [...]

Topics: Charleston Search Engine Optimization, Marketing, Web Strategy | 1 Comment »

New ESPN.com

Monday, December 22nd, 2008

Last week ESPN launched the beta version of its redesigned website. The company said they were looking to reduce visual clutter and increase advertising options in an overall effort to boost revenue. In theory the simpler format would keep people on the site longer (and encourage them to dig deeper), and the increased advertising options [...]

Topics: Marketing, Web Strategy | 1 Comment »

Real Estate Marketing Rundown

Tuesday, September 16th, 2008

Since we have a decent amount of clients in the real estate industry, we’re always keeping tabs on the latest trends, marketing ideas, and competitive landscape. For all of our real estate pros out there, here’s a  brief rundown of some of the more interesting happenings in the last couple of weeks.
1. Zillow launches a [...]

Topics: Marketing & Advertising, Real Estate Marketing, Web Strategy | No Comments »

Obama’s Social Networking

Friday, September 5th, 2008

Back on the topic of presidential campaigns and their websites, I just finished reading a good article from Technology Review about how the Obama campaign has leveraged social media to drive participation and support. It’s full of good lessons for anyone trying to energize a community (of supporters, buyers, etc.).
Because you’ll need to register on [...]

Topics: Blogging, Fandango, Marketing & Advertising, Social Media, Sweat & Tears, Web Strategy, charleston sc marketing, charleston sc web design, email marketing | 3 Comments »

Presidential Web Strategies

Tuesday, August 19th, 2008

As the fight for the next President of the United States heats up, I thought it might be interesting to take a look at the various Web strategies that have had an impact (positively and negatively) on the candidates over the past year.
So, after a little digging, here are some of my favorite articles and [...]

Topics: Fandango, Politics, Web Strategy | No Comments »