Marketing
« Previous EntriesBlue Ion Apparel
Friday, February 19th, 2010Got a package of new threads in the mail today emblazoned with the Blue Ion signature. The Hull Design is a shop that specializes in custom logo apparel and design. What that means to you and me is they can stitch a logo onto pretty much any piece of clothing, fabric, or material you can [...]
Topics: Marketing, People | 2 Comments »
WalMart Clown
Friday, January 29th, 2010Can a single 30-second TV ad change the perception of the world’s biggest big box store chain? No….although one 60-second ad did change things for a fledgling personal computer maker. But the new spot from WalMart that debuted during the NFL playoffs last weekend is having some effect. It became a viral video sensation this [...]
Topics: Marketing | No Comments »
The Virtual Revolution
Monday, January 25th, 2010There’s a new documentary series coming at the end of this month to the BBC… The Virtual Revolution looks at the web and how, over the past 20 years, it continues to change our lives.
What’s different is that they’ve opened up their production process to the larger online community, allowing us all to chime in [...]
Topics: Marketing | No Comments »
Who are you with…Conan or Jay?
Thursday, January 14th, 2010Is the country being split apart by Jay v. Conan? The online population is lining up behind Conan….if you’re tracking Twitter and FB.
Topics: Life, Marketing | 4 Comments »
Cheerios Go Power
Saturday, December 19th, 2009A sweet oldie….if not a little bit creepy. Who tied her to the log? Probably the Trix Rabbit.
Topics: Marketing | No Comments »
Nicholas Kristof – How To Save The World
Saturday, December 19th, 2009Love this article/perspective from Nicholas Kristof in the current issue of Outside magazine. He articulates some long standing feelings we’ve had about non-profit/mission related marketing…
It’s about hope. Not fear, guilt or begging. You can’t build a movement around negativity, and that’s often what cause-related marketing efforts fall back on. We all know Martin Luther King’s [...]
Topics: Marketing | 1 Comment »
Charleston Naturally
Monday, December 14th, 2009Late last week we introduced Charleston Naturally, an online boutique that aims to gather the highest quality products that evoke Charleston by being organic or locally tied to the area. With a product list of around 500 and growing, Sharon and her team aim to take their love of the Charleston lifestyle and passion for [...]
Topics: Marketing, Work | 1 Comment »
Michael Pollan Presents
Monday, November 30th, 2009PopTech 2009: Michael Pollan from PopTech on Vimeo.
For some great presentation tips check out this talk by author Michael Pollan. His topic is pretty timely given the Thanksgiving feeding frenzy we all just endured. And thanks to Duarte Design for highlighting this clip…they helped him develop the presentation and are among the best in the [...]
Topics: Life, Marketing | No Comments »
Nike Unis – Texas
Wednesday, November 25th, 2009Many thanks to Tom J for bringing this beauty to my attention. Nike produced a line of quasi-throwback uniforms for select teams to wear during their Rivalry Week games (Ohio State sported new ballgowns for their game against Michigan last week). Here is the Texas version…nicely brought to life through their site. The design and [...]
Topics: Life, Marketing | No Comments »
Hanging with the AAN
Sunday, November 15th, 2009Yesterday morning I had a good time leading a discussion on newspaper websites with a group of publishers from the AAN (Association of Alternative Newsweeklies). Their 3 day conference here was hosted by our own Charleston City Paper and included about 20 papers from across the country.
The alt papers play an important role. I couldn’t [...]
Topics: Marketing, Work | No Comments »
