Marketing & Advertising
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Thursday, May 15th, 2008Having fun with Noah Brier’s latest application….Brand Tags. It’s simple and fun, and actually an interesting little brand research/feedback tool. You see a brand/logo…and then type in the first word you associate with that brand. Then check what everyone else thinks through a tag cloud. Some results are funny, some are downright scary.
At top is [...]
Topics: Marketing & Advertising, Social Media, Sweat & Tears | No Comments »
Social Media Marketing Links With Zemanta
Tuesday, April 29th, 2008Image by Tom Raftery via Flickr
A while back we wrote about Zemanta, which is a plugin that scours the Web for related posts and images based on what you start typing in Wordpress or favorite blogging program.
This is our first test with it, and I can say that it’s pretty sweet. I started the title [...]
Topics: Blogging, Marketing & Advertising, charleston sc marketing | No Comments »
Webkinz Owns Second Life
Thursday, April 10th, 2008Webkinz and other kiddie web playgrounds continue to school adult virtual worlds like Second Life. Yesterday we heard just how much elementary kids love their virtual plush toy world in the final round of a preteen research study. By unanimous vote they placed Webkinz at the top of their “favorite” and “most visited” lists…topping mega [...]
Topics: Fandango, Marketing & Advertising, tech news | 2 Comments »
11 is the new 18
Friday, April 4th, 2008We’re in the middle of a research project to gather insight for a new entertainment website for kids. Among the interesting things we’ve observed is the shift in internet use when kids hit 10 or 11. Before that age, they’re visiting and frequenting branded content sites that offer games and short stories/movies (Nick, PBS Kids, [...]
Topics: Fandango, Marketing & Advertising, Sweat & Tears | No Comments »
Sucker Jeans
Tuesday, March 25th, 2008Seersucker never looked so good…and a new fashion brand is born. Kudos to Hook for their sinfully good work.
Sucker Jeans
Topics: Marketing & Advertising, Sweat & Tears, charleston sc web design | No Comments »
Scion’s DIY Crests
Monday, March 24th, 2008Enjoyed the new Scion Speak website from Strawberry Frog….where you can build a crest and then share or download it. Nice and simple, but fun. I only wish I could really personalize it with mi nombre…then I’d slap it on my bike.
Here’s my first shot…
Topics: Fandango, Marketing & Advertising | No Comments »
Penguin’s Digital Fiction Gaming
Friday, March 21st, 2008British publishing giant Penguin Books just launched We Tell Stories, an innovative “digital fiction” effort that leverages alternate-reality gaming and web 2.0 tools to create an all-new form of storytelling. Working with ARG developer Six To Start, they have produced six stories that will roll out one per week. First off is The 21 Steps [...]
Topics: Marketing & Advertising | No Comments »
Distraction, Advertising, & Cyclists
Tuesday, March 18th, 2008Although this video is for a “share the road” campaign in the UK, Seth Godin points out its relevance to marketing. “You were going to spend how much to distract me from what I was doing?”
How do you stand out from the clutter?
Topics: Marketing & Advertising, charleston sc marketing | No Comments »
Addy Time
Monday, March 17th, 2008Had a fun Saturday night at the annual Addy awards show…four hours of chat, dinner, open bar and marketing awards. We were excited that a number of 2007 projects received awards. The Bundoran Farm website won a Gold Addy and the Best of Interactive award, the EcoFitness/BlueTurtle Yoga website won a Special Judges award for [...]
Topics: Marketing & Advertising, Party, Sweat & Tears, charleston sc marketing, charleston sc web design | 3 Comments »
Social Strategies For Revolutionaries: SXSW Roundup
Wednesday, March 12th, 2008You know your company needs to be involved in social technologies, but where do you start?
At the “Social Strategies For Revolutionaries” session, Charlene Li, a Forrester research analyst (my favorite of the group), gave us the strategic framework for creating a social strategy that will appeal to executives and your target audience.
If you want to [...]
Topics: Blue Ion Team, Marketing & Advertising, SXSW 2008, Social Media, charleston sc marketing, charleston sc web design | No Comments »
