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Life Below 600px

By | August 4, 2010

Paddy Donnelly asks us to reevaluate how we design for the web in his article Life Below 600px. He takes a strong stance against the idea that site visitors only view content above the fold (less than 600 pixels). Above the fold is a graphic design concept that refers to the location of an important news story or a visually appealing photograph on the upper half of the front page of a newspaper.

Topics: Marketing & Tech | 1 Comment »

One Response to “Life Below 600px”

  1. Simpy the Call to Action Elf Says:
    August 5th, 2010 at 5:29 pm

    “So many sites have the same, big header, big fat call to action buttons, a sidebar, a big fat footer and the letterpress effect scattered about. Finding a bit of originality in the sea of sameyness is pretty difficult these days.”

    This part makes me mad…whats wrong with big fat call to action buttons?