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AdWords Search Funnels
By casey | May 8, 2010
The long wait is finally over! No, I’m not talking about our recent move into 301, but what I am talking about is Google’s new release of Search Funnels. This new feature helps you understand the ad click & impression behavior that leads up to a conversion.
Hopefully, this will help with the question, “Why is this outstanding keyword not converting… or is it?” Search Funnels reports will identify:
- assisted conversions
- assist clicks & impressions – applies assists to clicks & impressions that lead to a conversion
- first & last click analysis – show the number of conversions with a first click or last click from each campaign, adgroup or keyword
- time lag – amount of time it takes a customer to convert after seeing or clicking your ad
- path length – avg. number of clicks & impressions prior to conversion
AdWords Search Funnels are currently rolling out gradually to all AdWords accounts & will appear in the ‘conversions’ section under the ‘reporting’ tab. So, all you professional search engine marketers, let me know what you think about Google’s new feature.
Topics: Marketing & Tech | 1 Comment »
May 10th, 2010 at 9:08 am
“Organic results, actual search queries,
and competitor keyword information are not provided.”
That’s a huge, gaping hole in the data set. It would be really helpful to know when a visitor clicked on any other links (including a competitor ad) before or after they clicked my ad, and where the conversion occurred. They could mask the information similar to the benchmarking reports. I’m still looking forward to using the reports, though. Any extra information is better than none.