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Four in One
By nicola | June 4, 2008
Saw this last night as I was browsing the latest and greatest at BananaRepublic.com.
The folks at Gap Inc have integrated all four brands: Gap, Old Navy, Banana Republic and the shoe store Piperlime into one shopping experience. With one checkout. Instead of jumping between four separate sites, you can now build your wardrobe, shop, mix and match, earn and redeem points all from one place.
Interesting idea and one that I think will work really well.
Topics: Fandango |
June 4th, 2008 at 12:55 pm
That’s great. Do you only pay shipping once?
June 4th, 2008 at 1:50 pm
Yes. It looks like there’s a flat rate of $7 for shipping across all brands. I think if you shop from Piperlime, shipping is free.
June 4th, 2008 at 5:03 pm
and don’t forget the “adore him” father’s day promotion for $30 in savings….
June 4th, 2008 at 5:53 pm
…… this still only counts as 1 blog post…..